Think about it, what could be more useful than a social network powered by the #1 search engine in the world? Involving your business in this fast-growing community is a major plus.
Powered By Google
Because it is run by Google, having a Google+ account for your business will increase visibility and help customers find you. Creating a business page on a social network site is important, and ignoring a network powered by Google would be unwise considering the opportunities this presents.
Google+ is Big
Google+ already has 100 million members, and its population is growing rapidly. In addition, 60% of users log in daily, compared to 50% of Twitter users.
Search Engine Optimization
Search engine optimization is always a priority, and sites on Google+ tend to be indexed very quickly. Also, +1 links rank higher in search results. Lastly, search results are affected by the people you are friends with on Google+, so if your business has a thriving, interactive community on this network, then your contacts will be more likely to find you in searches.
Traffic Customers towards You
Google+ increases web traffic headed your way by allowing users to claim ownership of content created on the web. Your business’s profile is linked into search results, so traffic to content created by you can be directed towards more of your content, with the “More by” link provided in a search result. Keep in mind that this is all dependent on whether or not your business has an account.
Getting found locally is easier as well, because Google+ Local pages are indexed into search results, so getting found by local customers is encouraged by having a Local account. The two accounts (a Local and a business page) can be merged to create even more options to benefit you.